The Problem

A leading education benefit provider found that less than one-in-three eligible employees who registered for an education benefit account ultimately enrolled in a program.

With comprehensive FAQ sites, self-service enrollment portals, and live support programs already in place, the organization was in search of new ways to engage registered employees to increase conversion to enrollment.

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The Solution

The company partnered with GetScale to implement a one-on-one outreach campaign designed to increase the rate registered employees enroll in a program.

GetScale’s team was trained across the portfolio of offerings to provide proactive outbound outreach. Each conversation aimed to help eligible employees understand their education benefit and find a program aligned with their career goals.

An A/B test was used to measure the incremental impact of the campaign, comparing the percentage of registered employees who ultimately enrolled from the “GetScale treatment group” against the “non-GetScale control group”

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The Results

• +33% increase in conversion to enrollment from the eligible + registered employee population.
  
  
• +2500 incremental enrollments directly attributable to GetScale outreach, measured by the A/B test.
  
  
• Qualitative insights on platform and offerings  shared directly with the learner engagement team to improve registration flow and experience.

Based on these results, the organization has expanded the campaign across all registered employees to maximize enrollment rates.

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